Our Legacy
For generations, we have blended time-honored recipes with a passion for excellence, creating flavors that tell stories and memories that last a lifetime. Every scoop reflects our dedication to quality, authenticity, and the joy of sharing something truly special.
Our Journey
How it all started
Satish Chona a then engineer with BOAC, starts his entrepreneurial journey in Karachi (then part of India)
1953
The first store that still exists
Post-partition and after moving multiple cities, Satish Chona finally settles in Ahmedabad, and after years of hustling, he finally opens the first QSR outlet at Relief Road, Ahmedabad.
1983
First casual dine in restaurant in Baroda
In the span of 30 years Chona Family started making a name for themselves as a brand serving
great quality food and ice cream, thus resulting in the launch of its first casual dine-in restaurant.
1992
Pradeep Chona, Satish Chona’s son, takes over the management
He commissions a one-of-a-kind ice cream factory in Ahmedabad, expanding the scale of
production, while maintaining the trademark, innovation, capabilities and quality.
2000
The first central kitchen is commissioned
This move standardizes the operations and scales the footprints of the QSR and the restaurant business, while maintaining taste and consistency.
2005
Ankit Chona, Pradeep Chona’s son, starts the first franchisee operations.
After pursuing a degree from Purdue and working with Panera bread, Ankit Chona, along with
beginning the first franchisee operations, also expands the ice cream business into the neighbouring states of Gujarat.
2017
Selling of the ice cream business
The Chonas sell their 100% stake in the Ice cream business to a south Korean Company and shifted their focus to their existing food service business and several new ventures.
2019
Hocco – A new journey
With complete focus now on the food business, the Chonas now expanded their legacy food service business by launching a new brand called “Hocco” which stands for House of Chonas Collaborative.
2023
HOCCO gains momentum with 100+ outlets in India
Aiming to serve its authentic recipes with a twist to new-age customers who crave delicious Indian food, HOCCO gains momentum in India and also enters the USA with its first-ever QSR outlet in Virginia.
Our Culture
Ice Cream is Better With Everyone
We believe that great ice cream moments happen when people come together. That’s why our people are at heart of everything we do – the people who make the ice creams, serve them and eat them
The Power of ‘Acchai, Sacchai & Safai’
We don’t put anything into our ice creams that we wouldn’t love to eat ourselves or share with our families. ‘Acchai & Sacchai’ are values we have inherited and those that guide us.
Arms Wide Open
We aim to be an arms-wide-open brand for everyone – from the way we price our products to the environments we strive to create in our parlours. No one should ever feel like they don’t belong.
